Posted by: stevencstanford on Wednesday, August 31, 2011

[caption id="attachment_239" align="alignnone" width="300" caption="David Cohen addresses Tampa delegation"][/caption] Benchmarking this morning… Got briefed by David Cohen, the chair of the 2000 host committee that got the RNC to Phily. Takeaways for Tampa:

    1. Make it an effort to have a long-lasting impact on tourism/hospitality – not just a one-time show.
    2. Create separate/dedicated transportation system for delegates – make them feel very special and make it so they can go wherever they want to go around the area – free of charge.
    3. Create promotional program for area restaurants.  This was the most disappointed group in Philly – they had high expectations for business, but it didn’t come through because delegates were at the convention from 6 – 10:00 each night.  Definitely make public pitch to get locals out in restaurants.
    4. Like baseball’s Fanfest and basketball’s Jamfest, create Politiicalfest – a multimedia celebration of American politics.  Make a replica of oval office.  Create a mock up of the convention stage and allow people to give speeches – with balloon drops and all.  Sell DVD’s of their speech.  Have political memorabilia vendors come in.
    5. Do video feeds from convention - put up big screens strong city where public can watch.  Engage the public – make it free and get local politicians (from both parties) to attend these events and mingle.  . Do a Host committee reception every night.  Non-partisan reception - thanks to biz community.
    6. The convention paid off in Phily – they’re consistently up on hotel nights compared to pre-convention and established the city as a player in major hospitality events.

Off to the airport…more later.  

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